Generative engine optimization
GEO Guides: Make Your Website Readable to AI Search
These guides explain generative engine optimization (GEO) in plain English: what AI search bots are, how to allow the ones you want, and how to check your own site. Each guide ends with the free GeoLint audit so you can test what you read.
All GEO Guides
What Is GEO? Generative Engine Optimization Explained
GEO (generative engine optimization) makes your pages easy for AI search tools to reach, read and quote. See how it differs from SEO and where to start.
Read the guideGPTBot, OAI-SearchBot and ChatGPT-User: What Each Does
OpenAI runs three crawlers: GPTBot, OAI-SearchBot and ChatGPT-User. See what each does, how to allow or block them, and why a firewall can still block them.
Read the guiderobots.txt for AI Bots: GPTBot, ClaudeBot, PerplexityBot and More
How to control AI crawlers in robots.txt: bot names for OpenAI, Anthropic, Perplexity and Google-Extended, copy-ready examples, common mistakes and its limits.
Read the guideClaudeBot, Claude-User and Claude-SearchBot: What Each Does
Anthropic runs three bots: ClaudeBot, Claude-User and Claude-SearchBot. See what each one does and how to allow or block them in robots.txt.
Read the guidePerplexityBot and Perplexity-User: What Each Does
Perplexity uses two bots: PerplexityBot and Perplexity-User. See what each does, how to allow them, and why a firewall can still block you.
Read the guideWhat Is llms.txt? A Plain-English Guide With an Example
llms.txt is a plain-text file that lists your key pages for AI tools. Learn what it is, see a copy-ready example, and decide whether it is worth adding.
Read the guideWe Fix Your Website So AI Search Tools Can Read It
Got a GeoLint report but no developer? Nexora makes the fixes for you: robots.txt, llms.txt, structured data and a before and after score, from $50 per website.
Read the guideCloudflare Blocking AI Bots: How to Check and Fix It
Cloudflare can block AI crawlers such as GPTBot through its AI bot policies, a managed robots.txt or per-crawler blocks. See where to look and how to fix it.
Read the guideShopify and AI Bots: Check and Edit Your robots.txt
Does Shopify block ChatGPT, Claude and Perplexity? See what the default robots.txt says, how to check it and how to allow AI search bots with robots.txt.liquid.
Read the guideWordPress and AI Crawlers: How to Allow or Block Them
How to see whether your WordPress site blocks ChatGPT, Claude or Perplexity, and where to change it: robots.txt, SEO plugins, security plugins and your host.
Read the guideWix and AI Crawlers: Edit robots.txt and Test Access
Wix has a robots.txt editor in its SEO tools. See how to read your rules, allow AI search bots and test what ChatGPT, Claude and Perplexity can reach.
Read the guideWebflow and AI Crawlers: robots.txt Settings and Testing
Webflow lets you set a custom robots.txt in Site Settings. See how to allow AI search bots, why Cloudflare can still block them and how to test your site.
Read the guideWhy ChatGPT Can't See Your Website: 6 Technical Causes
AI tools can miss a website for six technical reasons: robots.txt, firewall blocks, JavaScript, noindex, login walls and slow servers. How to check each.
Read the guideIs Your Website Blocking AI Crawlers? How to Check
Check whether GPTBot, ClaudeBot and PerplexityBot can reach your website: read robots.txt, test the server response and run a free automated AI crawler audit.
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GEO Guides: Common Questions
What are these guides for?
They help website owners understand how AI search tools reach and read their pages, and what to change if those tools cannot. They cover the technical access layer first, because a page that AI bots cannot fetch cannot be quoted.
Do I need technical skills?
No. Each guide gives copy-ready examples, such as a robots.txt snippet, and says who can make the change. If you would rather not do it yourself, Nexora can fix the issues GeoLint finds for a fixed fee per website.
Check your own website for free
GeoLint asks each AI search bot for your page, loads it with and without JavaScript and shows what is blocking you. It is free, needs no signup and takes about 20 seconds.